Guidelines for optimised Before and After pictures

  1. You can use a SLR photo camera, but you may also consider using your smartphone. Whichever smartphone you choose to use for the photoshoot, make sure that your device has autofocus and the maximum amount of megapixels possible. Do not use the flash from the smartphone, as light spots can appear in the picture.
  2. Use a white or light grey backdrop behind your patient to give your photographs a clean and consistent look and to eliminate distractions. If you cannot use a wall, create your own backdrop easily by using a sheet, rolled paper or foam board.
  3. Consider natural window light as the best option for lighting. The window should be behind you as the photographer, to illuminate the patient facing you. If natural light is difficult for you to find, try using a large lamp.
  4. Ask your patient to stand at 1m distance from the backdrop and make sure you keep the same distance for both before and after shooting. This ensures the size and proportion of the images are consistent.
  5. For three quarter shoots, there are two ways to ensure you have consistent and efficient pictures. First will be to shoot when the tip of your patient’s nose is aligned with her cheek. Second option will be to shoot when the external canthus, which is the junction of the lateral parts of the upper and lower eyelids, starts to disappear. In that way, you will have a clear view on cheeks volumisation for example.
  6. Shooting the profile of the patient the right way is also very important as the position of the head influence the chin and the neck posture and appearance. The patient should actually place his face in the most neutral position. Imagine a line starting at the ear canal, extending the lateral facial profile, to the bony ridge just under the eye – the infraorbital rim. This line should simply be parallel to the ground.

Here are some golden rules, which have to be followed by your patient:

  • Make sure her makeup is very light or natural.
  • Remove any visible jewelry and in the event that the patient is wearing some during the “before” photo session, she should wear it for all the following photos to ensure consistency.
  • Make sure the hair is pushed back away from the patient’s face. This can be achieved with the help of a simple headband.
  • All facial muscles should be relaxed, without any kind of expression. Make sure the patient is not smiling.
  • Finally, the patient should look straight ahead whether this is frontal or lateral shoots.


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